68% of European consumers read the ingredient list before purchasing*. ‘Preservative-free’, ‘additive-free’, and ‘organic’ are no longer niches: they are the emerging mainstream. UHPH is currently the only technology that allows for the production of commercially sterile food and beverages with a long shelf life, without the need for any preservatives or additives. We analyze the impact of this trend and how the most innovative companies are already adapting their processes.
* Source: Mordor Intelligence, “Europe Snacks Food Market” (EIT Food consumer confidence index): https://www.mordorintelligence.com/es/industry-reports/europe-snacks-food-market
